What is the difference between sales coaching and training?
What’s the difference between sales coaching and sales training? This is a question we get asked time and time again.
Whilst sales trainers are valuable for providing foundational knowledge and skills, sales coaches offer a more personalised and ongoing approach to development, leading to deeper skill mastery, increased confidence, and sustained success in sales roles. Having a yellow brick sales coach as opposed to a sales trainer offers several unique advantages:
It’s personalised… yellow brick provides one-on-one guidance tailored to the individual needs of the salesperson to help them improve.
It’s for the long term… while sales trainers typically offer short-term training courses, sales coaching is an ongoing process. Yellow brick works with salespeople over an extended period to help them develop their skills, overcome obstacles, and achieve long-term success.
It promotes accountability… yellow brick sales coaches hold salespeople accountable for their actions and goals; providing support and encouragement along the way.
It takes sales skills to the next level… sales coaching goes beyond teaching basic sales techniques. Yellow brick helps salespeople master advanced skills such as relationship building, negotiation, and problem-solving, enabling them to excel in complex sales environments.
It’s bespoke… sales coaches adapt their approach based on the unique needs and learning styles of each salesperson. Yellow brick utilises various coaching techniques, such as role-playing, observation, and feedback, to maximise effectiveness.
It builds confidence… sales coaching often involves addressing mindset barriers and building confidence in salespeople. Yellow brick helps salespeople overcome self-limiting beliefs and develop a positive mindset that drives success.
It’s ongoing… sales coaching focuses on continuous improvement and growth. Yellow brick helps salespeople set ambitious yet achievable goals and provides guidance to help them continually improve their performance.
Want to know more about sales coaching? Then complete our contact form and we’ll get in touch to set up an initial call to chat through how we can help you grow your revenue and embed a sales excellence culture.